Privacy Policy

Privacy Policy

Play Aid respects your privacy and is committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data you provide to us, including any information you provide to us when you visit our website (referred to in this privacy policy as the “website”). Regardless of where you visit it from, if you sign up to attend one of our courses, provide us with feedback or if we interact with you via a social media platform. This privacy policy will also tell you about your privacy rights and how the law protects you.

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1. Important information about who we are

Purpose of this privacy policy

This privacy policy gives you information on how Play Aid collects and processes your personal data:

through your use of this website, including any data you may provide through this website when you provide feedback to us; when you interact with us over social media; or when you provide us with a testimonial for public use.

The website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide from time to time when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

Controller and contact details

Play Aid is the controller responsible for your personal data (collectively referred to as "we", "us" or "our" in this privacy policy).

We hope that we can deal with any questions you have about Play Aid's use of your personal data, but you have the right to make a complaint at any time to the Information Commissioner's Office (“ICO”), the UK supervisory authority for data protection issues (

Changes to the privacy policy

We keep our privacy policy under regular review. This version was last updated on 24 May 2022.

From time to time our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

2. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data includes your name, title, date of birth and sex/gender. Contact Data includes your postal address, email address, and social media handle(s). Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, language preference, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website. Profile Data includes participant ID, feedback, survey responses and testimonials. Course Registration Data includes information about accessibility requirements; Usage Data includes information about how you use our website. Special Category Data includes any personal data revealing your racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership. You may provide this to us voluntarily, for example as part of a testimonial or using another method of communication with us. We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

3. How is your personal data collected?

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your identity data, contact data, profile data and/or special category data by filling in our feedback form or by corresponding with us by post, email or otherwise. This includes personal data you provide when you contact us, give us feedback or provide us with a testimonial. Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns (and the type of information we collect will depend on which cookies we are permitted to set). We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Third parties or publically available sources. This would include analytics providers such as Google Analytics, publically-available information on social media platforms such as twitter or Instagram or publically-available information contained in research publications.

4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. When we talk about our Legitimate Interest, this generally means the interest of Play Aid in conducting, running and promoting research conducted by Play Aid members. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We may have other legitimate interests, and if appropriate, we will make clear to you at the relevant time what those legitimate interests are. Where we need to comply with a legal obligation. This means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to. Where it is necessary for scientific research purposes Generally, we do not rely on consent as a legal basis for processing your personal data (where we do rely on consent, we will ask for it before we process the information).


You can change your cookie preferences at any time by clicking on the Manage Your Consent icon. You can also set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. Disclosures of your personal data

From time to time we ask third parties to carry out certain business functions for us. These third parties will process your personal data on our behalf (as our processor). We will disclose your personal data to these parties so that they can perform those functions. Before we disclose your personal data to other people, we will make sure that they have appropriate security standards in place to make sure your personal data is protected and we will enter into a written contract imposing appropriate security standards on them. Examples of these third party service providers include service providers and/or sub-contractors, such as our IT systems software and maintenance, back up, and server hosting providers and external legal providers.

If we transfer, purchase, reorganise, merge or sell any part of our business or the business of a third party, and we disclose or transfer your personal data to the prospective seller, buyer or other third party involved in a business transfer, reorganisation or merger arrangement (and their advisors); and If we need to disclose your personal data in order to comply with a legal obligation, to enforce a contract or to protect the rights, property or safety of our employees, Participants or others. We may also share your personal data with third parties, as directed by you.

6. International transfers

If any of our processing activities require your personal data to be transferred outside the European Economic Area, we will only make that transfer if:

the country to which the personal data is to be transferred ensures an adequate level of protection for personal data; we have put in place appropriate safeguards to protect your personal data, such as an appropriate contract with the recipient; the transfer is necessary for one of the reasons specified in data protection legislation, such as the performance of a contract between us and you; or you explicitly consent to the transfer.

7. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instruction and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data retention – how long will you use my personal data for?

We keep some types of personal data for longer than others. We will only retain your personal data for a limited period of time. This will depend on a number of factors, including:

any laws or regulations that we are required to follow; whether we are in a legal or other type of dispute with each other or any third party; the type of information that we hold about you; and whether we are asked by you or a regulatory authority to keep your personal data for a valid reason.

9. Your data protection rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data.

You have certain legal rights, which are briefly summarised in the table below, in relation to any personal data about you which we hold.

Where our processing of your personal data is based on your consent, which should not often be the case in respect of this website or your interactions with us, you have the right to withdraw your consent at any time. If you do decide to withdraw your consent we will stop processing your personal data for that purpose, unless there is another lawful basis we can rely on – in which case, we will let you know. Your withdrawal of your consent won’t impact any of our processing up to that point.

Where our processing of your personal data is necessary for our legitimate interests, you can object to this processing at any time. If you do this, we will need to show either a compelling reason why our processing should continue, which overrides your interests, rights and freedoms or that the processing is necessary for us to establish, exercise or defend a legal claim.

If you would like to exercise these rights, please get in touch